Redesign of a logo and integration of an innovative feature into the website.
Challenge
Project completed in pairs: redesign of a logo on Illustrator and design of a website incorporating an innovative feature. We also had to create an interactive prototype on Figma. Our topic was focused on a theater in Anzin, which led us to think about an innovative, coherent, and useful feature for this type of establishment.
Goal
Our goal was to modernize the logo while bringing a more colorful and unique touch to the site. We wanted users to keep a lasting memory of their visit and for the visual identity to stand out over time.
Results
We designed the logo inspired by an iconic architectural detail of the historic theater building. At the same time, we proposed a colorful site with a unique visual identity, as well as an innovative feature that is both functional and playful: the concept of an interactive theater piece, with a demo available on the website.